My articles are born from the intersection of my daily reality aka the things that happen to me, the philosophy and theology books I study and the literature I read. This particular article is born out of my reflections on the latest book by Byung Chul Han, the reading of a book by Cesar Aira, and the people I see in the street every day, who I think that live confusing loneliness with success. And from there I try to explain what personal magnetism is, or at least used to be. And what it really is, in my opinion, is a bit counter-intuitive nowadays.

I hope you find my answer helpful.