Now I already have a portfolio of recurring clients. But at the beginning it was not so difficult. Many companies are not digitally literate in their business. And that's an opportunity for a publicist.

For example I managed to make content for a fabric company in Mijas Spain for years. Because they were very successful but they didn't understand social media.

The trick is to give trust. Have prepared packs. For example social media packs. And offer them 3 Faceboock posts a week, 3 Instagram posts a week and a paid advertisement (the paid advertisement is included in the price of the pack).

And then they see the results and repeat.

Because when you know how to make a good ad on instagram... they get return... if not in direct sales, it is in email contact. And those people who gave you the email can be sold product How? with the emails that you are also going to offer to the company that hired you the pack.

To sum up.

1. Look for a small company that doesn't have or doesn't know how to position itself in social media.

2. Offer them a pack that has 3 posts in different social networks. Create their social profiles. Or improve them if they have them by doing an audit of their networks.

3 Offer them a premium pack that includes advertising on Instagram or Facebook adds. And the price of what the ad is going to cost you increase it to the invoice.

4 Once you have launched the ad (which you have also designed) and collect the sales and emails you present the client with the statistics: x units sold, x emails of new customers obtained.

5 You sell them back. What? the email texts (copywriting) to convert those emails into new sales.

I hope this little example has helped you in some way. I really appreciate everything I learn from you Dr. Preeti.